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The secret cost of pivoting to video – Columbia Journalism Review

Mic’s website audience is tanking by millions of readers a month—and if it continues, it just may save online journalism. That’s because Mic is another example of the cautionary tale set by publications that pivot to video. The strategy, which came into vogue around May 2016, goes like this, with apologies to a famous South […]

Source: The secret cost of pivoting to video – Columbia Journalism Review

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Newsonomics: In Norway, a newspaper’s digital video startup is now generating more revenue than print » Nieman Journalism Lab

VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.

Source: Newsonomics: In Norway, a newspaper’s digital video startup is now generating more revenue than print » Nieman Journalism Lab

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Schibsted is creating new editorial formats — from messaging to personalized homepages » Nieman Journalism Lab

“This is not a reorganization that is forced upon a publisher. It’s a joint realization that if we join forces we can do more than by operating on our own.”

Source: Schibsted is creating new editorial formats — from messaging to personalized homepages » Nieman Journalism Lab