VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.
Source: Newsonomics: In Norway, a newspaper’s digital video startup is now generating more revenue than print » Nieman Journalism Lab
The Atlantic is focusing on YouTube for two simple reasons: it offers reach but also a consistent revenue stream from day one.
Source: ‘Focused on profitability’: Why The Atlantic is shifting its focus to YouTube – Digiday
“This is not a reorganization that is forced upon a publisher. It’s a joint realization that if we join forces we can do more than by operating on our own.”
Source: Schibsted is creating new editorial formats — from messaging to personalized homepages » Nieman Journalism Lab
Brut — think a French version of NowThis — has had success reaching a younger demographic and is now partnering with France’s public broadcaster to expand its reach.
Source: This French startup is betting on native social video and is now eyeing expansion to the U.S. » Nieman Journalism Lab
Apple Clips is a promising movie editor for fast Facebook and Instagram-ready videos, and its captioning tools are fantastic.
Source: Apple Clips is great: here’s how to use it – CNET