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How brands are using Instagram’s new long-form video feature, IGTV – Digiday

Long form video channel for everyone…

Companies like Chipotle, Nike and Netflix, along with a slew of publishers, influencers and celebrities, are testing the waters of IGTV.

Source: How brands are using Instagram’s new long-form video feature, IGTV – Digiday

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Air’s app lets you record high-quality home movies without running out of space | TechCrunch


These days, home movies aren’t recorded with handheld video cameras, but rather with our smartphones. Unfortunately, there’s a downside. Our iPhones default to lower quality video so recordings…

Source: Air’s app lets you record high-quality home movies without running out of space | TechCrunch

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The secret cost of pivoting to video – Columbia Journalism Review

Mic’s website audience is tanking by millions of readers a month—and if it continues, it just may save online journalism. That’s because Mic is another example of the cautionary tale set by publications that pivot to video. The strategy, which came into vogue around May 2016, goes like this, with apologies to a famous South […]

Source: The secret cost of pivoting to video – Columbia Journalism Review

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Newsonomics: In Norway, a newspaper’s digital video startup is now generating more revenue than print » Nieman Journalism Lab

VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.

Source: Newsonomics: In Norway, a newspaper’s digital video startup is now generating more revenue than print » Nieman Journalism Lab