Posted in Analyze, Contents, Data, Interface, Journalism, Marketing, Mobile Publishing, Money, Social Media, Subscriber, Writer

Germany’s Largest Daily Partners with Analytics Startup

In a quest to gain a better understanding of its potential readers and their expectations, German daily newspaper Süddeutsche Zeitung (SZ) has enlisted the aid of Bulgarian analytics startup Content Insights. Süddeutsche Zeitung’s head of digital Stefan Plöchinger said the paper had been thinking last summer about creating a tool in-house when the Serbia-based media startup approached them […]

Source: Germany’s Largest Daily Partners with Analytics Startup

Posted in Analyze, Contents, Data, Interface, Journalism, Marketing, Social Media, Subscriber

The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers

This article was originally published on the Parse.ly blog. Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on our blog. Get the full report here: “Getting There: Content, the companies that create it […]

Source: The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers