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The Coral Project’s Guide to Community Metrics

This article is taken from The Coral Project’s Community Guides for Journalism, a website filled with strategies and skills to use in your reporting. Before you make any changes in your community strategy, you need to decide how you’ll know if your changes are working. That’s where metrics come in — numbers that measure some […]

Source: The Coral Project’s Guide to Community Metrics

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Germany’s Largest Daily Partners with Analytics Startup

In a quest to gain a better understanding of its potential readers and their expectations, German daily newspaper Süddeutsche Zeitung (SZ) has enlisted the aid of Bulgarian analytics startup Content Insights. Süddeutsche Zeitung’s head of digital Stefan Plöchinger said the paper had been thinking last summer about creating a tool in-house when the Serbia-based media startup approached them […]

Source: Germany’s Largest Daily Partners with Analytics Startup