Publishers and influencers are using links in Instagram Stories to drive email newsletters sign-ups and convert the audience they borrow into one they own.
Mic’s website audience is tanking by millions of readers a month—and if it continues, it just may save online journalism. That’s because Mic is another example of the cautionary tale set by publications that pivot to video. The strategy, which came into vogue around May 2016, goes like this, with apologies to a famous South […]
Apple’s new iOS 11 operating system, set for release today, will lead to several changes in how readers consume news, be it through podcasts, Apple News, or the Web. It also brings tweaks to privacy and advertising guidelines that have implications for the news business. Publishers have good reason to watch closely: There were more […]
For years publishers have held onto the hope that all their investments in Facebook will, at some point, pay dividends when it comes to revenue. But a new report from WAN-IFRA suggests that, for most publishers, that’s still far from the case — and they’re not happy about it.Surveying nearly …