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The Athletic, that local sports startup with no advertising, raises $5.4 million and scoops up Sports Illustrated’s former top editor » Nieman Journalism Lab

“The Athletic’s subscriber model allows us to focus entirely on high-quality written content. NO ads, NO auto-play videos, NO clickbait.”

Source: The Athletic, that local sports startup with no advertising, raises $5.4 million and scoops up Sports Illustrated’s former top editor » Nieman Journalism Lab

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