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Snapchat for journalists (part 3): narrative

Good stuff…

Online Journalism Blog

In the first and second parts in this series I covered different types of stories and the different tools in Snapchat. In this part I cover narrative techniques in Snapchat, including the importance of variety and thinking about beginnings, middles and endings.

Snapchat book cover I’ve put all these posts – plus a whole bunch of other stuff – in this ebook

Snapchat Stories: variety is key

The best stories tend to mix both images and video, have more than one person, and employ a range of different techniques.

Just as you wouldn’t write a news story which employed a quote-quote-quote structure (you might instead choose fact-quote-background), stories are more engaging when you switch from one type of content to another.

One technique, for example, is to use a still image with a caption to introduce a speaker, before moving on to a video clip of that speaker.

View original post 631 more words

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