In the first and second parts in this series I covered different types of stories and the different tools in Snapchat. In this part I cover narrative techniques in Snapchat, including the importance of variety and thinking about beginnings, middles and endings.
I’ve put all these posts – plus a whole bunch of other stuff – in this ebook
Snapchat Stories: variety is key
The best stories tend to mix both images and video, have more than one person, and employ a range of different techniques.
Just as you wouldn’t write a news story which employed a quote-quote-quote structure (you might instead choose fact-quote-background), stories are more engaging when you switch from one type of content to another.
One technique, for example, is to use a still image with a caption to introduce a speaker, before moving on to a video clip of that speaker.
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