Posted in Uncategorized

Snapchat for journalists: a great big guide

Online Journalism Blog

Snapchat for journalists I’ve put all these posts – plus a whole lot of extra help and examples – in this ebook

A few weeks ago I started writing a post about Snapchat for journalists. It ended up so long that I decided to turn it into a small ebook. But I thought I’d split that original draft – just under half the length of the finished ebook – across a number of posts here on OJB. I hope you find it useful.

In a long history of technologies journalists have struggled with, Snapchat could be the most frustrating of all.

On the one hand: promises of insane engagement and impressive advertising rates.

On the other, however…

Well. Firstly there’s the ephemeral nature of the tool: creating content designed to disappear is precisely the opposite of what journalists aspire to.

Secondly there’s that obtuse-to-the-point-of-arrogance interface that can be summed up with the…

View original post 1,855 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s