I’ve put all these posts – plus a whole lot of extra help and examples – in this ebook
A few weeks ago I started writing a post about Snapchat for journalists. It ended up so long that I decided to turn it into a small ebook. But I thought I’d split that original draft – just under half the length of the finished ebook – across a number of posts here on OJB. I hope you find it useful.
In a long history of technologies journalists have struggled with, Snapchat could be the most frustrating of all.
On the one hand: promises of insane engagement and impressive advertising rates.
On the other, however…
Well. Firstly there’s the ephemeral nature of the tool: creating content designed to disappear is precisely the opposite of what journalists aspire to.
Secondly there’s that obtuse-to-the-point-of-arrogance interface that can be summed up with the…
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