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The Death of the Pageview – Publishing Executive

The age of the pageview is coming to an end. This single metric has reigned as the supreme indicator of digital publishing success and the primary enticement to advertisers for over a decade. But leading publishers, such as ALM, Hearst Digital, and Condé Nast, are gravitating toward key performance indicators (KPIs) that measure actual engagement—and […]

Source: The Death of the Pageview – Publishing Executive

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