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Google’s AMP Poised To Take The Lead From Facebook’s And Apple’s Walled Gardens | Monday Note

Photo: Nasa By the end of February, Google will deploy at full scale its Accelerated Mobile Pages project by sending search results to amp-html pages. Because it integrates all monetization instruments —advertising, analytics and now subscription systems— Google’s AMP is likely to rally scores of publishers. Over 5000 developers registered to the Github repository of Google’s Accelerated Mobile Pages (AMP) program. Some are just sniffing around, others actually work for large or small organizations and are truly committed to build something. In a few weeks, Google will open the floodgates connecting AMP to its search engine. Twitter and Pinterest will follow. A request from a mobile phone will call a AMP-coded page (when available) that will load at blazing speed. That’s the plan. For a glimpse of what it will look like, try the demo version from your mobile, or add “/amp” at the end of any Guardian page’s URL. Tested from a poor mobile connection, the result is compelling. How

Source: Google’s AMP Poised To Take The Lead From Facebook’s And Apple’s Walled Gardens | Monday Note

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