Posted in Ads, Analyze, Contents, Design, Digital, Interface, Journalism, Mobile Publishing, Paying, Pictures, Video, Sound, Social Media

Inside La Presse+ Decisive and Final Move to Digital | Monday Note

  The 132-year-old Canadian newspaper has dumped its weekday paper. From now on, its only vectors will be its iPad app and the Saturday paper. This move is the culmination of a process started five years ago.     In 2010, Management at the Montreal daily La Presse came to a conclusion: the traditional paper was doomed. The publishing group, created in 1884, enjoys a stable and patient shareholder, the Groupe Gesca, a subsidiary of the industrial conglomerate Power Corporation of Canada. They durably supported La Presse’s management, a team characterized by a mixture of vision, strong leadership and quiet resolve. Since January 1st, La Presse only relies on its tablet edition, “La Presse+”, and on its thick Saturday paper, typical of the North American market with its 10 sections enjoyed around households every weekend. The move didn’t come as a surprise. On September 16th last year, La Presse CEO Guy Crevier broke the news (his statement in French here): “…Over the last

Source: Inside La Presse+ Decisive and Final Move to Digital | Monday Note

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s