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Bringing You Up To Speed On AMP

Accelerated Mobile Pages Project

Speed and user experience. This is the mantra of the AMP Project as we seek to make the web fast and compelling. Speed is also the byword in the project’s growth and progress. In the six weeks since the October 7 announcement, there has been a whirlwind of activity from publishers, technology providers and developers.

Thousands of publishers have expressed interest in AMP since the preview launched with the likes of the BBC, Sankei, New York Times, News Corp, Washington Post and more. Since then, many others have committed their support to the project, including R7.com and NZN Group in Brazil; CBS Interactive, AOL, Thrillist, Slate, International Business Times/Newsweek, Al Jazeera America and The Next Web in the US; El Universal and Milenio in Mexico; The Globe and Mail and Postmedia in Canada, as well as many more across the globe. The Local Media Consortium (LMC), a partnership of…

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