Posted in Radio, Sound

Midroll Media, a maker and monetizer of podcasts, bets that audio can be good enough to pay for » Nieman Journalism Lab

Erik Diehn, vice president of business development at Midroll Media: “There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”

Source: Midroll Media, a maker and monetizer of podcasts, bets that audio can be good enough to pay for » Nieman Journalism Lab

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