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NowThis Media Sees A Big Appetite For Short News Videos, With 200M Views In May

TechCrunch

Online video news company NowThis Media says it has seen dramatic growth, going from 1 million video views a year ago, to 50 million earlier this year, to 200 million in May.

That’s a lot of eyeballs, especially for a startup that’s less than three years old and has a team of 35 people. In fact, Senior Vice President of Strategy and Products Athan Stephanopoulos (who joined through the acquisition of Cliptamatic) admitted that many you probably haven’t even heard of it.

“We are clearly punching above our weight class,” he said.

In an email to the NowThis team, Stephanopoulos pointed to five factors that have contributed to the company’s growth — videos that are “platform-appropriate,” technology, data-driven decision making, the audience and the team.

Stephanopoulos elaborated in an interview, saying that NowThis has a “distributed media” strategy that’s all about creating videos that are specifically tailored to each…

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