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Here’s why media companies should pay attention to Snapchat

Fortune

Not that long ago, Snapchat was just another hyped-up messaging app, like Whisper or Secret—a toy that children and twenty-somethings used to send goofy photos to each other, safe in the knowledge that they would disappear after 10 seconds. Many dismissed it as just a tool for “sexting.” But that was before the company started raising money at a $19-billion valuation, launched a media platform called Discover and started staffing up to cover the U.S. election.

The job openings that Snapchat posted on its site are the first tangible evidence that the company’s head of news—former CNN reporter Peter Hamby, who was hired in April—is building a team to report on the election. Yes, you heard that right: A former sexting app is morphing into a full-fledged journalistic entity. And if you are in the media business, you should think twice before you laugh out loud. Here’s who the…

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