The Radiotopia Kickstarter campaign comes to a close today after raising more than $600,000 from nearly 22,000 fans.
The success of a campaign like this is a complex alchemy of passion, mission, timing and tenacity. There are a million things you can’t control, good and bad surprises abound. And yet, over the last month the Radiotopia team has run a superb and engaging campaign. Anyone thinking about crowdfunding for their project – regardless of what platform you choose — should study what the team at PRX and Radiotopia did.
Here are ten lessons from Radiotopia’s Kickstarter Campaign:
1) Sell the values, not the thing.
The Radiotopia campaign was never about just supporting some podcasts, it was about “remaking public media.” The Radiotopia team always led with the values and vision they were bringing to the table. This is especially important for mission-driven crowdfunding efforts like journalism and documentary projects, but…
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