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SaaS Companies Look To Change The Interface Of Web Design

TechCrunch

Editor’s note: Dennis Mitzner lives in Tel Aviv and writes about startups, technology trends and politics.

Code-free webdesign platforms are an increasingly popular tool among web designers. Companies behind these tools promise a design experience that doesn’t require any coding skills or the need for an expensive third-party developer.

Giants of the DIY website industry, Wix and Squarespace, promise a hassle-free, almost effortless ability for anyone to design a site within minutes. Unlike the two giants, newSaaS platforms such as Webydo and Webflow target professional web designers who have no interest or patience for coding.

With Webydo, the user must have a design background working with software such as Adobe Photoshop in order to design sites from scratch, whereas Wix users with no background in design can create a site by modifying an existing template. Tel Aviv-based Webydo was founded to empower the web designer and…

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